In 1966, two hiking enthusiasts founded a
small mountaineering retail store in the heart of San Francisco's North
Beach. The Company soon became known as The North Face, a retailer of
high-performance climbing and backpacking equipment. (The name was selected
because in the Northern Hemisphere, the north face of a mountain is generally
the coldest, iciest and most formidable to climb.) In 1968, The North
Face began designing and manufacturing its own brand of high-performance
mountaineering apparel and equipment, and in the early 1980s, extreme
skiwear was added to the product offering. By the end of the decade,
The North Face became the only supplier in the United States to offer
a comprehensive collection of high-performance outerwear, skiwear, sleeping
bags, packs and tents.
In Spring 1996, The North Face made its debut in the sportswear market
with the launch of Tekware®, a collection of high-performance sportswear
made from advanced materials using innovative construction. The Tekware® collection
was designed to provide rock climbers, backpackers, hikers, trail runners
and outdoor enthusiasts with the ultimate in fit and function. Later
that year, the Company acquired A-5 Adventures, Inc., adding portaledges
and other big wall gear to its collection of outdoor equipment. The
North Face launched its own line of trekking and trail running shoes
in Spring
1999.
Now, 38 years after its start in the outdoor industry, The North
Face provides an extensive line of performance apparel, equipment
and footwear.
Offering the most technically advanced products on the market,
The North Face is the choice of the world's most accomplished climbers,
mountaineers,
extreme skiers, snowboarders and explorers. The North Face is committed
to pushing the limits of design, so that you can push your limits
outdoors -- never stop exploring.
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