Smart Wool was born with comfortable performance
in mind. The founders were New England ski instructors struggling to
keep their feet warm. After trying a variety of materials, they rediscovered
an age old classic:wool. But while these socks may have been warm,
they were itchy and shrank in the wash. So they worked on a process
to make them soft and easy to care for. Smart Wool was born on a simple
tenet: keeping feet comfortable in all conditions.
|