The Dog's DNA is derived from the original
Rocket Dog Breeders: two footwear industry veterans with over 40 years
combined experience in designing and marketing shoes for brands such
as Candies, Esprit and Sam & Libby. One of the original breeder's
speedy dog, Max (known for running at high velocity), was the inspiration
behind the name and the logo 'Rocket Dog'.
The Rocket Dog consumer is an independent freethinker who shuns the
polished look and materialism of the previous generation. She can be
found donning an old flannel shirt, cruising the anti malls, thrift
shops, and surfing the net for a good buy and a style as independent
as she is. A symbol of individuality and freedom, Rocket Dog has become
a top quality brand recognized by trendsetters and style conscious
consumers around the world
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